Imperfect Strangers
2025
Imperfect Strangers is a social dining experience that invites people to share a meal with strangers, encouraging new connections and meaningful conversations.The logo represents the process of meeting someone new: a dynamic, evolving interaction in which initial barriers gradually dissolve and a sense of closeness emerges. This idea of fluctuation and connection is central to the brand. The visual identity draws inspiration from 90s card games, reflected in both the color palette and typography. This reference reinforces the playful nature of the experience, highlighting how games are used as icebreakers—and how, in itself, meeting new people can feel like a game.