Altea
Visual Identity
2025
Altea is a community platform created to support Hispanic migrants across Europe, facilitating meaningful connections and access to essential services such as legal advice and housing support through a WhatsApp-based network. The name Altea carries multiple layers of meaning: it evokes a high, strategic place; it is associated with healing; and it has roots in Greek mythology. These ideas inform the brand’s identity and purpose. The visual identity centers on the letter “A” as a unifying symbol. The mark abstracts a mountain form, representing stability, collective strength, while also emphasizing connection between individuals. The brand system incorporates a vibrant and expansive color palette, paired with a set of modular patterns derived from the core “A” shape. This approach allows the brand to remain cohesive while adapting fluidly across different communities and touchpoints. The result is a flexible, scalable identity that reflects both unity and diversity within the migrant experience.